U S. POLO ASSN.: Celebrating 135 Years of Sport Inspiration
——ATG "Chain Integration · Boundless" 2025 Brand Ecology Summit
Changzhou, March 21, 2025—— U.S. Polo Assn. , will celebrate “135 Years of Sport Inspiration” in Changzhou, China on Friday, March 21. U.S. Polo Assn. collaborates with partners around the world to create a new blueprint for the global fashion industry.
Linking the global fashion landscape with the spirit of the sport of polo
Embracing the rich heritage of the sport of polo, the USPA’s 135th Anniversary celebration centers on the tagline “Born to Play.” This theme highlights the adrenaline and athleticism of polo, both on and off the field, and invites sports fans and consumers worldwide to become part of this storied legacy. U.S. Polo Assn. integrates the elegance and competitiveness of polo with sophisticated leisure culture and creates a classic design language that spans centuries.
The signature color palette of red, white, and blue, synonymous with the iconic U.S. Polo Assn. brand, remains central to the 135th Anniversary logo, reinforcing the brand’s roots while also symbolizing its global presence. These colors not only embody heritage, but also serve as a universal emblem of excellence and integrity within the sport of polo. The 135th Anniversary commemorative logo also incorporates the "hook shaped polo mallet" in a powerful defensive play, an element that is not only a tribute to the strategic wisdom of the century old history but also demonstrates the brand's vision of "connecting tradition and the future."
U.S. Polo Assn. collaborates with global media by sponsoring top events such as the U.S. Open Polo Championship®, the U.S. Open Women’s Polo Championship®, and the Paris Games Polo Challenge to promote polo to the public. Its product line covers men's and women's fashion, children’s wear, footwear, accessories and home furnishings, with a classic, casual and timeless style that resonates with consumers around the world, and it provides high-quality lifestyle experiences for consumers spanning 190 countries and regions.
Ecological Summit: Boundless Chain Integration, Jointly Embarking on the Future
The "Chain Union · Boundless" 2025 International Brands Ecology Summit is the first deep strategic linkage between ATG Group's four major brands, U.S. Polo Assn., DGG, JOCKEY, and LEE kids, with a simultaneous release of new products for Autumn-Winter 2025. It aims to respond to the dual opportunities of consumer upgrading, sports power strategy, and building a cross-brand and cross-domain ecological win-win pattern.
Core highlights of the summit
Super resources collaboration: Leveraging ATG Group's global retail network and digital tools, we assist Chinese franchisees in achieving the goal of "increasing regional market share" and promoting a leapfrog development from "going it alone" to "ecological symbiosis".
Chinese market: strategic focus, empowering growth
As a key pivot of ATG Group's global layout, the Chinese market has become a major growth engine of U.S. Polo Assn. Through the 'Regional Partner Symbiosis Program,' the brand has established a deep, localized cooperation network and continuously optimized consumer reach paths through digital marketing and precise data analysis. The holding of this summit signifies that the brand will start from Changzhou, deepen strategic collaboration with local partners, and accelerate the layout of omnichannel retail。
The 135th Anniversary of U.S. Polo Assn. is not only a historic moment, but also a declaration for the future. By leveraging the ecological advantages of ATG Group and the vitality of the Chinese market, we aim to promote the global dissemination of polo culture and American fashion, allowing more consumers to experience the brand's classic value and innovative vitality.
About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
For more information, visit uspoloassnglobal.com
Time: March 21, 2025 09:00-18:00
Location: Changzhou, China
Contact：information@atgbrands.com
Published by Shangfu Media