【Shanghai, X, X, 2025】—— Fashion Hong Kong, hosted by the Hong Kong Trade Development Council (HKTDC), will join hands with a group of outstanding Hong Kong designer brands to host the Shanghai Fashion Week from March 28, 2025 to April 6, 2025. During the “Fashion Weekend” event, it made a grand appearance at Shanghai Industrial Swire. This event is not only a concentrated display of Hong Kong's fashion ideas, but also an important opportunity to promote exchanges and cooperation between the two regions' fashion industries.
Fashion Hong Kong has always been committed to promoting Hong Kong's fashion design power and helping local brands expand into the international market. During this Shanghai Fashion Week Fashion Weekend, Fashion Hong Kong will add six Hong Kong designer brands to the space, including BLIND by JW, IP Axis Industrial Studio One Axis, JARDIN DES FONTAINES Jiadian, Midwest Vintage, selfFab, WHY. The brands in the space cover multiple categories such as ready-to-wear, accessories, revitalized vintage items and lifestyle. Through on-site static display, pop-up store experience and designer interactive sharing, the unique aesthetics and innovative spirit of Hong Kong design are fully presented.
Fashion Hong Kong focuses on providing an international platform for Hong Kong designer brands to help them gain wider attention and opportunities in the global market. Fashion Hong Kong has actively explored overseas markets in recent years, displaying at international fashion weeks such as Paris, New York, and Tokyo, and has received high praise and recognition from the industry. As one of the most influential fashion events in Asia, Shanghai Fashion Week provides Hong Kong designer brands with the opportunity to deeply integrate with the mainland market and help brands build a more solid business network in the mainland. By participating in this fashion weekend, Fashion Hong Kong hopes that more industry insiders and consumers will gain an in-depth understanding of the unique charm of Hong Kong designer brands and further promote interaction and cooperation between the fashion industries of the two places.
This event is based in Shanghai Xingye Taikoo Hui, a landmark that brings together international fashion brands and trendy lifestyles, and will provide an ideal stage for Hong Kong brands to deeply interact with fashion consumers in mainland China. Fashion Hong Kong Space will create an immersive fashion space here. Through carefully planned exhibitions, it will present the latest series of Hong Kong designer brands, allowing the audience to experience the innovative spirit and ingenuity of Hong Kong fashion up close.
In addition, the public is welcome to check in on site, and you can receive a SLUGGY Hong Kong Good Accessories by posting a post about the brand content! You can also personally select patterns for on-site hot stamping, appreciate Hong Kong brand fashion while experiencing Hong Kong flavor culture.
BLIND by JW: When art meets fashion, start a fantasy journey
If you're looking for an imaginative, colorful fashion brand, BLIND by JW is definitely not to be missed! Founded in 2012 by Hong Kong-based designer duo Jessica Lau and Walter Kong, the brand has quickly become the focus of the fashion industry with its unique hand-painted prints and artistic designs. The design of BLIND by JW is inspired by the concept of “louver”, which symbolizes exploring a fantasy world full of color and joy through the gaps. Each piece is like a window that leads people into the imaginative space of the designer's imagination. BLIND by JW also focuses on sustainable development. Using environmentally friendly fabrics and production processes, the brand is committed to creating beauty while reducing its impact on the environment. This commitment to environmental protection has also earned the brand more respect and recognition in the fashion industry.
IP Axis Industrial Studio One Axis: Pioneer of Futurism and Functional Fashion
One axis of the fashion brand IP Axis Industrial Studio founded by Hong Kong young designer MAX TSANG, dedicated to integrating futuristic science fiction aesthetics into the new generation of clothing design. His designs focused not only on appearance, but also on functionality. The work breaks the boundaries of traditional fashion and shows a new perspective that clothing is not only decoration, but also can have practical uses. After setting foot at Paris Fashion Week Spring/Summer 2026, she appeared at CENTRESTAGE and Shanghai Fashion Week.
JARDIN DES FONTAINES: Psalms of nature and spiritual practice on silk scarves and bags
The name of JARDIN DES FONTAINES is derived from the French “fountain in the garden” and symbolizes the blend of inheritance and innovation. The brand skillfully connects tradition with contemporary, East with West, and man with nature, creating a design that is both classic and modern. With silk scarves as its core, Jiadian's product line extends to bag design, and each piece is like a flowing art painting.
Midwest Vintage: a pioneer in retro and sustainable fashion
Since its founding in 1993, Midwest has gone through a long history of more than 30 years as a vintage store. This store not only focuses on offering vintage clothing from the United States, but also launches a handcrafted redesign that becomes the perfect combination of vintage fashion and sustainable ideas. Amid the global wave of sustainable fashion, Midwest has emphasized a greener lifestyle by giving new life to old clothes through upgrading and reengineering.
SelfFab. : Show yourself good Let "every dresser become a scenery to be appreciated"
SelfFab. Creative Studio is a diversified creative studio active in Hong Kong and Shanghai. It integrates art, music and culture into clothing with creative concepts. While showing its own world view, it also constructs a studio that can tolerate material, humanistic, artistic and Emotional value of contemporary fashion. SelfFab. Not just a fashion brand, but an expression of life attitude. Brands, through their unique “Sustainable Change System”, design each garment as a modular piece that can be easily deconstructed and combined with various styles, breaking the boundaries of traditional design. Designer Menu wants to make people feel the infinite possibilities of self-expression and find their own unique style in the changes.
WHY
Fashion is a celebration of identity language, historical tapestry and diversity. Women, Human, Youth. Travel through time and space, extracting the virtuosic art of national dress, preserving their souls while weaving them into the fabric of modern expression. The WHY brand is not only a revival of retro, but also a redefinition of modernity. Through contrasting and contradictory design techniques, works that are both contemporary and transcend time are created. Kayan's design is not only an exploration of fashion, but also a profound reflection on culture, history and personal identity.
Since its establishment, Shanghai Fashion Week has developed into an important window for the global fashion industry, bringing together designer brands, fashion buyers, industry experts and trend opinion leaders from all over the world. This time Fashion Hong Kong Space will also cooperate with local buyers in Shanghai to explore more business cooperation opportunities. Shanghai consumers are also passionate about personalized and original design, and through this collaboration, Hong Kong designer brands can not only directly face their target audience, but also establish closer business ties with the mainland market. This Fashion Hong Kong participation in the Shanghai Fashion Week Fashion Weekend is not only a promotion of Hong Kong fashion brands, but also demonstrates Hong Kong's important role in the global fashion industry chain.
Stay tuned for Fashion Hong Kong's exciting presentation at Shanghai Fashion Week Fashion Weekend, and for more details and ways to participate, please visit the HKTDC official website or follow the official social media platform.
About HKTDC Fashion Hong Kong The Hong Kong Trade Development Council has created the Fashion Hong Kong Promotion Scheme to promote Hong Kong's fashion creative industries globally. Through international fashion weeks, exhibitions and cross-border cooperation, Fashion Hong Kong provides Hong Kong designer brands with opportunities to expand overseas markets and promotes industry exchanges and cooperation.
Published by Shangfu Media