“Xinrui Donghua” 10th Anniversary:
"Design for the Future (THE NEXT)" with Shanghai Fashion Week
2025, Donghua University Emerging Designer Training Program It has ushered in its tenth year of great significance. This is not only a review of the past ten years of hard work of the School of Fashion and Art Design of Donghua University, but also an outlook on future fashion education and design innovation. Over the past ten years, “Xinrui Donghua” has always adhered to the core concepts of “international cooperation, school-enterprise cooperation, and cutting-edge excellence”. Through in-depth linkage with the global fashion industry, it has continuously delivered creative and dynamic new talents to the Chinese design community. force.
In 2025, the 10th “New Donghua” will be held again In Shanghai Fashion Week “THE NEXT new force” college graduation work release platform Shine on.
10 people from Donghua University Clothing With the School of Art The "new designers" use inspiration as fuel and innovation as canvas, using their own unique perspectives to outline their imagination and interpretation of future fashion, showing the new generation of designers' profound thinking on personality expression and social issues.
Sun Jie, dean of the School of Fashion, Art and Design, pointed out: “Standing at a new starting point of Donghua University’s ten-year cutting-edge plan, I deeply feel that we are at a key node in reshaping the voice of global fashion. The designers we train have three dimensions: the humanistic thickness of taking root in the land of China, the innovative sharpness of navigating cutting-edge technologies, and the breadth of vision to engage in global dialogue. The cutting-edge works presented at this Shanghai Fashion Week are the concrete embodiment of this educational concept. It can be expected that when these free-growing creative seeds are integrated into the industrial soil, they will surely give rise to a sustainable fashion paradigm shift and redefine the value core “of Chinese design”. The School of Fashion and Art Design will become an important fulcrum to promote the transformation of the global fashion industry, and the new generation we cultivate will be a new force holding the sword of design and opening up the future.”
2025 “New Donghua” takes "Free Growth" as its theme, which is inspired by its keen insight into the current era of change. In this social environment where stress and exhaustion are intertwined, people are eager to break through the constraints and seek healing, and these cutting-edge designers choose to respond to the needs of the times with creative ideas full of raw vitality. Their designs are as fast and powerful as light, breaking through traditional dimensions and frameworks and igniting the spark of innovation in an instant. New "quality" is not just a gradual improvement, but a free-growing and conventional innovation force. This force rises at an alarming rate and quickly takes over the mainstream, challenging people's inherent understanding of fashion and bringing surprises beyond imagination.
Because of this, “Xinrui Donghua” is committed to becoming a soil that nourishes creativity, respects every incredible imagination, and encourages young designers to bravely explore unknown areas and use design to light up their future. This spirit of free growth is not only the liberation of personal expression, but also a bold exploration of the innovative direction of the fashion industry.
The diversity and foresight of this theme are well represented in the emerging works that have been shortlisted in this Top 10. Starting from a breakthrough in traditional cognition and incorporating the most cutting-edge concepts and technical tools of the moment, these designs show the infinite possibilities of the new generation of designers. They Among them, some works focus on environmental protection and sustainable fashion, exploring the future path of green fashion through old clothing transformation, zero-waste design and digital virtual clothing auxiliary technology, and contributing new ideas to the sustainable development of the industry; some boldly challenge the composition of clothing Logic, using artificial intelligence to generate unprecedented creative forms, allowing technology and art to blend into stunning sparks; There are also designers who go deep into the field of material innovation and new technologies, integrating cutting-edge technologies such as smart fibers and 3 D printing into clothing design, giving the work a futuristic vitality. In addition, there are also works that incorporate local cultural and intangible cultural heritage elements into the design. These designers cleverly combine traditional craftsmanship with future technological style, integrating oriental aesthetics with global vision, presenting a refreshing fashion language. These works both resonate with mainstream aesthetics and bear the stark imprint of the new designer's fearless spirit and personality DNA. Although their design language may still look youthful at the moment, this free-growing vitality is like a breath of fresh air, injecting fresh blood into the fashion industry.
As an important part of Shanghai Fashion Week, “New Donghua 2025” is not only a performance of graduation project, but also a declaration of future fashion. These young designers use their works to tell their observations and thoughts about the world. They pay attention to environmental protection, technology, cultural inheritance and individual expression, and use design to respond to the propositions of the times. Their creativity may not be fully mature yet, but it is this uncut purity and boldness that allows people to see the prototype of the future master. Let us look forward together to how these new and emerging forces will thrive on the stage of the future, how they will break more boundaries with a free-growing attitude, and bring new changes and inspirations to the fashion industry in China and around the world.
Shangfu released