By Hong Kong Trade Easy Hair Exhibition Bureau (HKTDC) Hosted Fashion Hong Kong Fashion Hong Kong Recently, Recommend Hand in hand 6 bits Hong Kong's Excellent Designer Brand, Xingye Taikoo Hui at Shanghai Fashion Week “Fashion Weekend” Plaza Grand appearance , six designer brands Covered ready-to-wear , Accessories , Revitalize vintage works and lifestyle and other categories Don't , through static display on site , Pop-up store experience and interactive sharing with designers fully present the unique aesthetics and innovative spirit of Hong Kong design.
At March 28 to April 6, 2025 Shanghai Fashion Week “Fashion Weekend” During the event , made a grand appearance at Shanghai Xingye Taikoo Hui . This time Activities Not only is it a concentrated display of Hong Kong's fashion creativity, but it is also important to promote exchanges and cooperation between the fashion industries of the two places Platform .
The Hong Kong Trade Development Council (HKTDC) Fashion Hong Kong recently spotted six outstanding Hong Kong-based designer brands at the "Fashion Weekend" event held at Sincere Taikoo Hui Plaza during Shanghai Fashion Week. The featured brands spanned universe categories including ready-to-wear collections, accessories, revived vintage apparel, and lifestyle products. Through curated static displays, immigrant pop-up store experiences, and interactive designer dialogues, the event comprehensively showedcased the unique aesthetics and innovative spirit of Hong Kong design. This initiative not only served as a concentrated platform for exhibiting Hong Kong's fashion creativity but also established a vital condition to foster collaboration and exchange between the two cities' fashion industries.
This time Activities , Fashion Hong Kong Featured Of Six Hong Kong designer brands Are respectively Join Space, including : BLIND by JW , IP Axis Industrial S Tudio One-axis , JARDIN DES FONTAINES Jiadian , Midwest Vintage , SelfFab , WHY. In-space branding covers ready-to-wear , Accessories , Revitalize multiple categories such as vintage works and lifestyle, through on-site static display , Pop-up store experience and interactive sharing with designers fully present the unique aesthetics and innovative spirit of Hong Kong design.
For this event, the six Hong Kong designer brands selected by Fashion Hong Kong are: BLIND by JW , IP Axis Industrial Studio One Axis, JARDIN DES FONTAINES ( Jiadian ), Midwest Vintage , SelfFab , and HY.
Hong Kong UNCTAD Bureau Created the Fashion Hong Kong promotion program to promote Hong Kong's fashion creative industry globally. Through International Fashion Week , Exhibitions and cross-border cooperation provide Hong Kong designer brands with opportunities to expand overseas markets and promote industry exchanges and cooperation. Since 2015 , Fashion Hong Kong actively participates in international fashion weeks and large-scale fashion events, traveling to New York, London, Paris, Copenhagen, Tokyo, Seoul and Shanghai, showcasing Hong Kong's diversity and wealth Have Personalized designer brand , It has received high praise and recognition from the industry.
As one of the most influential fashion events in Asia, the Shanghai Fashion Week has developed into an important window into the global fashion industry, bringing together designer brands from around the world , Fashion buyer , Industry experts and trend opinion leaders , It provides Hong Kong designer brands with the opportunity to deeply integrate with the mainland market Helps Brands build a more solid business network in the Mainland.
This event is based in Shanghai Hing Yip Taikoo Hui, a landmark that brings together international fashion brands and trendy lifestyles, providing an ideal stage for Hong Kong brands to deeply interact with fashion consumers in Mainland China. Fashion Hong Kong creates an immersive fashion space here, presenting the latest series of Hong Kong designer brands through carefully planned exhibitions Consumers Being able to experience the innovative spirit and ingenuity of Hong Kong fashion up close.
This time Fashion Hong Kong Space will also cooperate with local buyers in Shanghai to explore more business cooperation opportunities. Fashion Hong Kong hopes that more industry insiders and consumers will have an in-depth understanding of the unique charm of Hong Kong designer brands to further promote it Shanghai-hong Kong Interaction and cooperation in the fashion industry in both regions.
Members of the public are welcome to check in on site and receive SLUGGY Hong Kong Goodies Accessories for posts about brand content One A! More "okay" In person Choose patterns for on-site hot stamping, appreciate Hong Kong brand fashion while experiencing Hong Kong style culture.
BLIND by JW: When art meets fashion, start a fantasy journey
If you're looking for an imaginative, colorful fashion brand, BLIND by JW is definitely not to be missed! Founded in 2012 by Hong Kong-based designer duo Jessica Lau and Walter Kong, the brand has quickly become the focus of the fashion industry with its unique hand-painted prints and artistic designs. The design of BLIND by JW is inspired by the concept of “louver”, which symbolizes exploring a fantasy world full of color and joy through the gaps. Each piece is like a window that leads people into the imaginative space of the designer's imagination. BLIND by JW also focuses on sustainable development. Using environmentally friendly fabrics and production processes, the brand is committed to creating beauty while reducing its impact on the environment. This commitment to environmental protection has also earned the brand more respect and recognition in the fashion industry.
IP Axis Industrial Studio One Axis: Pioneer of Futurism and Functional Fashion
Young Designers of Hong Kong The fashion brand IP Axis Industrial Studio founded by MAX TSANG is committed to integrating futuristic science fiction aesthetics into the new generation of clothing design. He The design Not only the focus on appearance, but also functionality. Works break with tradition The boundaries of fashion show a new perspective that clothing is not only decoration, but also can have practical uses. Set foot in Paris Fashion Week Spring/Summer 2026 Later, it appeared again Participate in "CENTRESTAGE" and Shanghai Fashion Week .
Jiadian JARDIN DES FONTAINES: Psalms of nature and spiritual practice on silk scarves and bags
The name of JARDIN DES FONTAINES is derived from the French “fountain in the garden” and symbolizes the blend of inheritance and innovation. The brand skillfully connects tradition with contemporary, East with West, and man with nature, creating a design that is both classic and modern. With silk scarves as its core, Jiadian's product line extends to bag design, and each piece is like a flowing art painting.
Midwest Vintage: a pioneer in retro and sustainable fashion
Since its founding in 1993, Midwest has gone through a long history of more than 30 years as a vintage store. This store not only focuses on offering vintage clothing from the United States, but also launches a handcrafted redesign that becomes the perfect combination of vintage fashion and sustainable ideas. Amid the global wave of sustainable fashion, Midwest has emphasized a greener lifestyle by giving new life to old clothes through upgrading and reengineering.
SelfFab . : Show Self-Beauty Let "every dresser become a scenery to be appreciated"
SelfFab . Creative Studio It is a diversified creative studio active in Hong Kong and Shanghai. It integrates art, music and culture into clothing with creative concepts. While showing its own world view, it also constructs a studio that can tolerate material, humanistic, artistic and emotional values. contemporary fashion. SelfFab . Not just a fashion brand, but an expression of life attitude. Brands, through their unique “Sustainable Change System”, design each garment as a modular piece that can be easily deconstructed and combined with various styles, breaking the boundaries of traditional design. Designer Menu hopes to make people feel the infinite possibilities of self-expression and find their own unique style in the changes.
WHY
Fashion is a celebration of identity language, historical tapestry and diversity. Women , Human , Youth . Travel through time and space, extracting the virtuosic art of national dress, preserving their souls while weaving them into the fabric of modern expression. The WHY brand is not only a revival of retro, but also a redefinition of modernity. Through contrasting and contradictory design techniques, works that are both contemporary and transcend time are created. Kayan "Design" is not only an exploration of fashion, but also a profound reflection on culture, history and personal identity.
Stay tuned for Fashion Hong Kong's highlights from the Fashion Week Fashion Weekend in Shanghai Now, for more details and participation methods, please visit the official website of the Hong Kong Trade Development Council or follow the official social media platform.
Appendix - Brand Information Reference
BLIND by JW
If you're looking for an imaginative, colorful fashion brand, then BLIND by JW is definitely not to be missed! Founded in 2012 by Hong Kong-based designer duo Jessica Lau and Walter Kong, the brand has quickly become the focus of the fashion industry with its unique hand-painted prints and artistic designs. The design of BLIND by JW is inspired by the concept of “louver”, which symbolizes exploring a fantasy world full of color and joy through the gaps. Each piece is like a window that leads people into the imaginative space of the designer's imagination. BLIND by JW also focuses on sustainable development. Using environmentally friendly fabrics and production processes, the brand is committed to creating beauty while reducing the impact on the environment Ring. This commitment to environmental protection has also earned the brand more respect and recognition in the fashion industry.
Designer Jessica Lau specializes in direct creations on canvas with watercolor. She is inspired by fantasy novels, fairy tales and the collision of Eastern and Western cultures. Each print is a unique journey of cultural exploration that tells a different story. Walter Kong, in turn, transforms these hand-drawn works into digital prints that give life to fashion. This combination of art and technology makes the product both playful and elegant. The design of BLIND by JW cleverly combines Eastern and Western aesthetic elements, with both modern patterns and stunning outlines. Besides art and design,
Select BLIND by JW, not only choose a piece of clothing, but also choose an attitude —— a respect and love for art, culture and environment. Whether it's everyday outfits Or special occasions, BLIND by JW can bring you surprises and inspiration. Come and discover this world of fanciful fashion!
IP Axis Industrial Studio One Axis
There are only a few new fashion brands in Hong Kong that have entered Paris Fashion Week, and young Hong Kong designers Axis Industrial Studio, a fashion brand founded by MAX TSANG, not only set foot in the 2026 spring and summer Paris Fashion Week, but also has a lot of experience in fashion shows in Asia. It has appeared in CENTRESTAGE and Shanghai Fashion Week, and was selected as SS25 Ontimeshow One of "YOUNG TALENTS". Max Tsang focuses on fashion design and creative expression. After accumulating internships for international brands, he founded his own brand, IP Axis Industrial Studio Axis, dedicated to integrating futuristic science fiction aesthetics into a new generation of clothing design. Design of IP Axis Industrial Studio Not only the focus on appearance, but also functionality. The work breaks the boundaries of traditional fashion and shows a new perspective that clothing is not only decoration, but also can have practical uses. If you are looking for a fashion item that combines practicality and futuristic aesthetics, IP Axis Industrial Studio is definitely a must-have option.
Jiadian JARDIN DES FONTAINES
Jiadian The name JARDIN DES FONTAINES is derived from the French “fountain in the garden” and symbolizes the blend of inheritance and innovation. The brand skillfully connects tradition with contemporary, East with West, and man with nature, creating something that is both classic and modern "sense" design. With silk scarves as its core, Jiadian's product line extends to bag design, and each piece is like a flowing art painting. Featuring lightweight materials and exquisite prints, the silk scarf captures the inspiration of cities around the world, showcasing cultural heritage, architectural styles and the beauty of natural flowers. The bag, on the other hand, continues the design language of the silk scarf, perfectly combining art and functionality, which is both practical and fashionable. In the latest series, Gadien uses the Polish cat's interaction with the yogi as inspiration to convey a sense of harmony with nature "sheng" attitude towards life. It is hoped that through this design, people will be encouraged to find those moments of dialogue with nature in their busy daily lives and feel the peace and tranquility of their hearts. Every flower, every cat, and every yoga posture tells that the beauty of life often comes from those simple and real moments. The design attempts to capture these moments, transforming them into patterns on silk scarves and bags, so that the wearer can feel the breath of nature and inner peace in every use. The success of a brand cannot be achieved without a design director Mon Chan's ultimate talent, with its solid design background and keen fashion sense, has injected a unique creative gene into Jiadian.
Midwest Vintage
Since Since its founding in 1993, Midwest has gone through a long history of more than 30 years as a vintage store. This store not only focuses on offering vintage clothing from the United States, but also launches a handcrafted redesign that becomes the perfect combination of vintage fashion and sustainable ideas. Under the global wave of sustainable fashion, Midwest has emphasized a more circular approach by giving new life to old clothes through upgrading and reengineering "guaranteed" lifestyle. In 2005, Midwest founded its own brand, First Edition, which mainly uses vintage jeans and fabrics to create the most unique fashion style. Every work is perfect, not only in the design, but also in every detail of the handmade. First Edition is not just remaking vintage clothing, but also hopes to challenge the public's stereotype of “vintage remakes” through the “vintage remakes” series and let people see the innovative possibilities brought about by the fusion of the past and the present. Today, Midwest and First Edition are pioneers in the field of vintage and sustainable fashion with their unique design concepts and environmental commitment.
SelfFab .
In 2018 designer Menu founded SelfFab . Creative studio, and launched its own fashion brand SelfFab . Is a multi-creative studio active in Hong Kong and Shanghai, integrating art, music and culture into clothing with creative concepts, while showing one's own worldview, it also constructs a contemporary fashion that embraces material, humanistic, artistic and emotional values." MAKE SELF-EXPRESSION A COMMON SENSE." It's SELFFAB. "costume creation concept". Clothing is a very direct visual presentation, a perception of one's own aesthetics, and it is a matter of course to express one's own perception. SELFFAB. Of “FAB.” It is the abbreviation of "Fabulous", which means that we hope to make clothes that can make people show their beauty, so that everyone who wears them can become a scenery to be appreciated . SelfFab . Not just a fashion brand, but an expression of life attitude. Brands through their unique “sustainable change System”, which designs each garment as a modular part that can be easily deconstructed and combined with various styles, breaking the boundaries of traditional design. This innovative design concept not only gives clothing the ability to transcend seasons, but also fundamentally solves the problem of fashion waste and redefines the way it is worn. SelfFab . Not just a fashion brand, but a deep search for sustainability and creativity. Through each garment, Menu hopes to make people feel the infinite possibilities of self-expression and find themselves in the changes Unique style.
WHY
Fashion is a celebration of identity language, historical tapestry and diversity. W o Men, Human , Youth . Travel through time and space, extract the exquisite art of national costumes, preserve their souls, and at the same time weave them into modern expressive structures . Designer Kayan Lam At 2020 in Hong Kong Create Brand WHY . Since its establishment, WHY brand has been focusing on its unique design concept ——“revival and retro, refined and modern”, and is committed to creating fashionable works that are both classic and modern through the design philosophy of contrast, contradiction and eternal beauty. From the slim-fitting long cut of a Japanese kimono to the details of Chinese cross-breasted and open neck, the series shows the harmonious symbiosis of Eastern and Western cultures. Fabric selection, K Ayan The heavy jacquard short-staple furniture fabric of the past was abandoned in favor of vintage Indian sarong fabric and vintage kimono fabric, giving the collection a unique character Texture & History. The WHY brand is not only a revival of retro, but also a redefinition of modernity. Through contrasting and contradictory design techniques, it creates a sense of the times and transcends the times "between" works. K A Yan "Design" is not only an exploration of fashion, but also a profound reflection on culture, history and personal identity.
Appearances at Shanghai Fashion Week Fashion Weekend
By Hong Kong Trade Easy Hair Exhibition Bureau (HKTDC) Hosted Fashion Hong Kong Fashion Hong Kong Recently, Recommend Hand in hand 6 bits Hong Kong's Excellent Designer Brand, Xingye Taikoo Hui at Shanghai Fashion Week “Fashion Weekend” Plaza Grand appearance , six designer brands Covered ready-to-wear , Accessories , Revitalize vintage works and lifestyle and other categories Don't , through static display on site , Pop-up store experience and interactive sharing with designers fully present the unique aesthetics and innovative spirit of Hong Kong design.
At March 28 to April 6, 2025 Shanghai Fashion Week “Fashion Weekend” During the event , made a grand appearance at Shanghai Xingye Taikoo Hui . This time Activities Not only is it a concentrated display of Hong Kong's fashion creativity, but it is also important to promote exchanges and cooperation between the fashion industries of the two places Platform .
The Hong Kong Trade Development Council (HKTDC) Fashion Hong Kong recently selected six outstanding Hong Kong-based designer brands to make a significant debut at the "Fashion Weekend" event during Shanghai Fashion Week, held at Sincere City Wing Plaza. The featured brands span diverse categories including ready-to-wear collections, accessories, revived vintage apparel, and lifestyle products. Through curated static exhibitions, imperative pop-up store experiences, and interactive designer sharing sessions, the event comprehensively showedcased the unique aesthetics and innovative spirit of Hong Kong design.
This initiative not only served as a concentrated platform to highlight Hong Kong's creative fashion achievements but also established a critical bridge to facilitate bilateral exchanges and collaborative opportunities between the fashion industries of Hong Kong and Shanghai.
Another translation:
The Hong Kong Trade Development Council (HKTDC) Fashion Hong Kong recently spotted six outstanding Hong Kong-based designer brands at the "Fashion Weekend" event held at Sincere Taikoo Hui Plaza during Shanghai Fashion Week. The featured brands spanned universe categories including ready-to-wear collections, accessories, revived vintage apparel, and lifestyle products. Through curated static displays, immigrant pop-up store experiences, and interactive designer dialogues, the event comprehensively showedcased the unique aesthetics and innovative spirit of Hong Kong design. This initiative not only served as a concentrated platform for exhibiting Hong Kong's fashion creativity but also established a vital condition to foster collaboration and exchange between the two cities' fashion industries.
This time Activities , Fashion Hong Kong Featured Of Six Hong Kong designer brands Are respectively Join Space, including : BLIND by JW , IP Axis Industrial S Tudio One-axis , JARDIN DES FONTAINES Jiadian , Midwest Vintage , SelfFab , WHY. In-space branding covers ready-to-wear , Accessories , Revitalize multiple categories such as vintage works and lifestyle, through on-site static display , Pop-up store experience and interactive sharing with designers fully present the unique aesthetics and innovative spirit of Hong Kong design.
For this event, the six Hong Kong designer brands selected by Fashion Hong Kong are: BLIND by JW , IP Axis Industrial Studio One Axis, JARDIN DES FONTAINES ( Jiadian ), Midwest Vintage , SelfFab , and HY.
Hong Kong UNCTAD Bureau Created the Fashion Hong Kong promotion program to promote Hong Kong's fashion creative industry globally. Through International Fashion Week , Exhibitions and cross-border cooperation provide Hong Kong designer brands with opportunities to expand overseas markets and promote industry exchanges and cooperation. Since 2015 , Fashion Hong Kong actively participates in international fashion weeks and large-scale fashion events, traveling to New York, London, Paris, Copenhagen, Tokyo, Seoul and Shanghai, showcasing Hong Kong's diversity and wealth Have Personalized designer brand , It has received high praise and recognition from the industry.
As one of the most influential fashion events in Asia, the Shanghai Fashion Week has developed into an important window into the global fashion industry, bringing together designer brands from around the world , Fashion buyer , Industry experts and trend opinion leaders , It provides Hong Kong designer brands with the opportunity to deeply integrate with the mainland market Helps Brands build a more solid business network in the Mainland.
This event is based in Shanghai Hing Yip Taikoo Hui, a landmark that brings together international fashion brands and trendy lifestyles, providing an ideal stage for Hong Kong brands to deeply interact with fashion consumers in Mainland China. Fashion Hong Kong creates an immersive fashion space here, presenting the latest series of Hong Kong designer brands through carefully planned exhibitions Consumers Being able to experience the innovative spirit and ingenuity of Hong Kong fashion up close.
This time Fashion Hong Kong Space will also cooperate with local buyers in Shanghai to explore more business cooperation opportunities. Fashion Hong Kong hopes that more industry insiders and consumers will have an in-depth understanding of the unique charm of Hong Kong designer brands to further promote it Shanghai-hong Kong Interaction and cooperation in the fashion industry in both regions.
Members of the public are welcome to check in on site and receive SLUGGY Hong Kong Goodies Accessories for posts about brand content One A! More "okay" In person Choose patterns for on-site hot stamping, appreciate Hong Kong brand fashion while experiencing Hong Kong style culture.
BLIND by JW: When art meets fashion, start a fantasy journey
If you're looking for an imaginative, colorful fashion brand, BLIND by JW is definitely not to be missed! Founded in 2012 by Hong Kong-based designer duo Jessica Lau and Walter Kong, the brand has quickly become the focus of the fashion industry with its unique hand-painted prints and artistic designs. The design of BLIND by JW is inspired by the concept of “louver”, which symbolizes exploring a fantasy world full of color and joy through the gaps. Each piece is like a window that leads people into the imaginative space of the designer's imagination. BLIND by JW also focuses on sustainable development. Using environmentally friendly fabrics and production processes, the brand is committed to creating beauty while reducing its impact on the environment. This commitment to environmental protection has also earned the brand more respect and recognition in the fashion industry.
IP Axis Industrial Studio One Axis: Pioneer of Futurism and Functional Fashion
Young Designers of Hong Kong The fashion brand IP Axis Industrial Studio founded by MAX TSANG is committed to integrating futuristic science fiction aesthetics into the new generation of clothing design. He The design Not only the focus on appearance, but also functionality. Works break with tradition The boundaries of fashion show a new perspective that clothing is not only decoration, but also can have practical uses. Set foot in Paris Fashion Week Spring/Summer 2026 Later, it appeared again Participate in "CENTRESTAGE" and Shanghai Fashion Week .
Jiadian JARDIN DES FONTAINES: Psalms of nature and spiritual practice on silk scarves and bags
The name of JARDIN DES FONTAINES is derived from the French “fountain in the garden” and symbolizes the blend of inheritance and innovation. The brand skillfully connects tradition with contemporary, East with West, and man with nature, creating a design that is both classic and modern. With silk scarves as its core, Jiadian's product line extends to bag design, and each piece is like a flowing art painting.
Midwest Vintage: a pioneer in retro and sustainable fashion
Since its founding in 1993, Midwest has gone through a long history of more than 30 years as a vintage store. This store not only focuses on offering vintage clothing from the United States, but also launches a handcrafted redesign that becomes the perfect combination of vintage fashion and sustainable ideas. Amid the global wave of sustainable fashion, Midwest has emphasized a greener lifestyle by giving new life to old clothes through upgrading and reengineering.
SelfFab . : Show Self-Beauty Let "every dresser become a scenery to be appreciated"
SelfFab . Creative Studio It is a diversified creative studio active in Hong Kong and Shanghai. It integrates art, music and culture into clothing with creative concepts. While showing its own world view, it also constructs a studio that can tolerate material, humanistic, artistic and emotional values. contemporary fashion. SelfFab . Not just a fashion brand, but an expression of life attitude. Brands, through their unique “Sustainable Change System”, design each garment as a modular piece that can be easily deconstructed and combined with various styles, breaking the boundaries of traditional design. Designer Menu hopes to make people feel the infinite possibilities of self-expression and find their own unique style in the changes.
WHY
Fashion is a celebration of identity language, historical tapestry and diversity. Women , Human , Youth . Travel through time and space, extracting the virtuosic art of national dress, preserving their souls while weaving them into the fabric of modern expression. The WHY brand is not only a revival of retro, but also a redefinition of modernity. Through contrasting and contradictory design techniques, works that are both contemporary and transcend time are created. Kayan "Design" is not only an exploration of fashion, but also a profound reflection on culture, history and personal identity.
Stay tuned for Fashion Hong Kong's highlights from the Fashion Week Fashion Weekend in Shanghai Now, for more details and participation methods, please visit the official website of the Hong Kong Trade Development Council or follow the official social media platform.
Appendix - Brand Information Reference
BLIND by JW
If you're looking for an imaginative, colorful fashion brand, then BLIND by JW is definitely not to be missed! Founded in 2012 by Hong Kong-based designer duo Jessica Lau and Walter Kong, the brand has quickly become the focus of the fashion industry with its unique hand-painted prints and artistic designs. The design of BLIND by JW is inspired by the concept of “louver”, which symbolizes exploring a fantasy world full of color and joy through the gaps. Each piece is like a window that leads people into the imaginative space of the designer's imagination. BLIND by JW also focuses on sustainable development. Using environmentally friendly fabrics and production processes, the brand is committed to creating beauty while reducing the impact on the environment Ring. This commitment to environmental protection has also earned the brand more respect and recognition in the fashion industry.
Designer Jessica Lau specializes in direct creations on canvas with watercolor. She is inspired by fantasy novels, fairy tales and the collision of Eastern and Western cultures. Each print is a unique journey of cultural exploration that tells a different story. Walter Kong, in turn, transforms these hand-drawn works into digital prints that give life to fashion. This combination of art and technology makes the product both playful and elegant. The design of BLIND by JW cleverly combines Eastern and Western aesthetic elements, with both modern patterns and stunning outlines. Besides art and design,
Select BLIND by JW, not only choose a piece of clothing, but also choose an attitude —— a respect and love for art, culture and environment. Whether it's everyday outfits Or special occasions, BLIND by JW can bring you surprises and inspiration. Come and discover this world of fanciful fashion!
IP Axis Industrial Studio One Axis
There are only a few new fashion brands in Hong Kong that have entered Paris Fashion Week, and young Hong Kong designers Axis Industrial Studio, a fashion brand founded by MAX TSANG, not only set foot in the 2026 spring and summer Paris Fashion Week, but also has a lot of experience in fashion shows in Asia. It has appeared in CENTRESTAGE and Shanghai Fashion Week, and was selected as SS25 Ontimeshow One of "YOUNG TALENTS". Max Tsang focuses on fashion design and creative expression. After accumulating internships for international brands, he founded his own brand, IP Axis Industrial Studio Axis, dedicated to integrating futuristic science fiction aesthetics into a new generation of clothing design. Design of IP Axis Industrial Studio Not only the focus on appearance, but also functionality. The work breaks the boundaries of traditional fashion and shows a new perspective that clothing is not only decoration, but also can have practical uses. If you are looking for a fashion item that combines practicality and futuristic aesthetics, IP Axis Industrial Studio is definitely a must-have option.
Jiadian JARDIN DES FONTAINES
Jiadian The name JARDIN DES FONTAINES is derived from the French “fountain in the garden” and symbolizes the blend of inheritance and innovation. The brand skillfully connects tradition with contemporary, East with West, and man with nature, creating something that is both classic and modern "sense" design. With silk scarves as its core, Jiadian's product line extends to bag design, and each piece is like a flowing art painting. Featuring lightweight materials and exquisite prints, the silk scarf captures the inspiration of cities around the world, showcasing cultural heritage, architectural styles and the beauty of natural flowers. The bag, on the other hand, continues the design language of the silk scarf, perfectly combining art and functionality, which is both practical and fashionable. In the latest series, Gadien uses the Polish cat's interaction with the yogi as inspiration to convey a sense of harmony with nature "sheng" attitude towards life. It is hoped that through this design, people will be encouraged to find those moments of dialogue with nature in their busy daily lives and feel the peace and tranquility of their hearts. Every flower, every cat, and every yoga posture tells that the beauty of life often comes from those simple and real moments. The design attempts to capture these moments, transforming them into patterns on silk scarves and bags, so that the wearer can feel the breath of nature and inner peace in every use. The success of a brand cannot be achieved without a design director Mon Chan's ultimate talent, with its solid design background and keen fashion sense, has injected a unique creative gene into Jiadian.
Midwest Vintage
Since Since its founding in 1993, Midwest has gone through a long history of more than 30 years as a vintage store. This store not only focuses on offering vintage clothing from the United States, but also launches a handcrafted redesign that becomes the perfect combination of vintage fashion and sustainable ideas. Under the global wave of sustainable fashion, Midwest has emphasized a more circular approach by giving new life to old clothes through upgrading and reengineering "guaranteed" lifestyle. In 2005, Midwest founded its own brand, First Edition, which mainly uses vintage jeans and fabrics to create the most unique fashion style. Every work is perfect, not only in the design, but also in every detail of the handmade. First Edition is not just remaking vintage clothing, but also hopes to challenge the public's stereotype of “vintage remakes” through the “vintage remakes” series and let people see the innovative possibilities brought about by the fusion of the past and the present. Today, Midwest and First Edition are pioneers in the field of vintage and sustainable fashion with their unique design concepts and environmental commitment.
SelfFab .
In 2018 designer Menu founded SelfFab . Creative studio, and launched its own fashion brand SelfFab . Is a multi-creative studio active in Hong Kong and Shanghai, integrating art, music and culture into clothing with creative concepts, while showing one's own worldview, it also constructs a contemporary fashion that embraces material, humanistic, artistic and emotional values." MAKE SELF-EXPRESSION A COMMON SENSE." It's SELFFAB. "costume creation concept". Clothing is a very direct visual presentation, a perception of one's own aesthetics, and it is a matter of course to express one's own perception. SELFFAB. Of “FAB.” It is the abbreviation of "Fabulous", which means that we hope to make clothes that can make people show their beauty, so that everyone who wears them can become a scenery to be appreciated . SelfFab . Not just a fashion brand, but an expression of life attitude. Brands through their unique “sustainable change System”, which designs each garment as a modular part that can be easily deconstructed and combined with various styles, breaking the boundaries of traditional design. This innovative design concept not only gives clothing the ability to transcend seasons, but also fundamentally solves the problem of fashion waste and redefines the way it is worn. SelfFab . Not just a fashion brand, but a deep search for sustainability and creativity. Through each garment, Menu hopes to make people feel the infinite possibilities of self-expression and find themselves in the changes Unique style.
WHY
Fashion is a celebration of identity language, historical tapestry and diversity. W o Men , Human , Youth . Travel through time and space, extract the exquisite art of national costumes, preserve their souls, and at the same time weave them into modern expressive structures . Designer Kayan Lam At 2020 in Hong Kong Create Brand WHY . Since its establishment, WHY brand has been focusing on its unique design concept ——“revival and retro, refined and modern”, and is committed to creating fashionable works that are both classic and modern through the design philosophy of contrast, contradiction and eternal beauty. From the slim-fitting long cut of a Japanese kimono to the details of Chinese cross-breasted and open neck, the series shows the harmonious symbiosis of Eastern and Western cultures. Fabric selection, K Ayan The heavy jacquard short-staple furniture fabric of the past was abandoned in favor of vintage Indian sarong fabric and vintage kimono fabric, giving the collection a unique character Texture & History. The WHY brand is not only a revival of retro, but also a redefinition of modernity. Through contrasting and contradictory design techniques, it creates a sense of the times and transcends the times "between" works. K A Yan "Design" is not only an exploration of fashion, but also a profound reflection on culture, history and personal identity.
Shangfu released