U S. POLO ASSN.: Celebrating 135 Years of Sport Inspiration
——ATG "Chain Integration · Boundless" 2025 Brand Ecology Summit
U S. POLO ASSN.:庆祝135周年运动灵感
----ATG「链合·无界」2025品牌生态峰会
Changzhou, March 21, 2025—— U.S. Polo Assn. , will celebrate “135 Years of Sport Inspiration” in Changzhou, China on Friday, March 21. U.S. Polo Assn. collaborates with partners around the world to create a new blueprint for the global fashion industry.
常州，2024年3月21日星期五——U.S. Polo Assn. 将在中国常州开启庆祝“135周年运动灵感”庆典，并携手集团其他国际生态伙伴，共绘全球化时尚产业新蓝图。
Linking the global fashion landscape with the spirit of the sport of polo
以马球运动精神链接全球时尚版图
Embracing the rich heritage of the sport of polo, the USPA’s 135th Anniversary celebration centers on the tagline “Born to Play.” This theme highlights the adrenaline and athleticism of polo, both on and off the field, and invites sports fans and consumers worldwide to become part of this storied legacy. U.S. Polo Assn. integrates the elegance and competitiveness of polo with sophisticated leisure culture and creates a classic design language that spans centuries.
秉承马球运动的丰富传统，U.S. Polo Assn. 135***典以“Born to Play”为口号，凸显了马球运动在球场内外的运动精神和热情，并邀请世界各地的体育爱好者和消费者融入到这一传奇的历史传承之中。美国马球协会U.S. Polo Assn将马球运动的高雅格调与竞技精神融入精致的休闲文化，创造出了一种跨越数个世纪的经典设计语言。
The signature color palette of red, white, and blue, synonymous with the iconic U.S. Polo Assn. brand, remains central to the 135th Anniversary logo, reinforcing the brand’s roots while also symbolizing its global presence. These colors not only embody heritage, but also serve as a universal emblem of excellence and integrity within the sport of polo. The 135th Anniversary commemorative logo also incorporates the "hook shaped polo mallet" in a powerful defensive play, an element that is not only a tribute to the strategic wisdom of the century old history but also demonstrates the brand's vision of "connecting tradition and the future."
红、白、蓝这一标志性的色彩组合是美国马球协会（U.S. Polo Assn.）品牌的代名词，也是135周年纪念标识的核心，既强化了品牌的根源，同时也其在全球的影响力。这三种颜色不仅体现了品牌的历史传承，更象征了马球运动中**品质和诚信精神。135 周年纪念标志还融入了在强力防守动作中的 “钩形马球杆” 元素，这一元素不仅是对百年历史中战略智慧的致敬，亦彰显品牌“连接传统与未来”的愿景。
U.S. Polo Assn. collaborates with global media by sponsoring top events such as the U.S. Open Polo Championship®, the U.S. Open Women’s Polo Championship®, and the Paris Games Polo Challenge to promote polo to the public. Its product line covers men's and women's fashion, children’s wear, footwear, accessories and home furnishings, with a classic, casual and timeless style that resonates with consumers around the world, and it provides high-quality lifestyle experiences for consumers spanning 190 countries and regions.
U.S. Polo Assn.通过赞助**赛事（如美国马球公开赛（U.S. Open Polo Championship®）、美国女子马球公开赛(U.S. Open Women’s Polo Championship®）以及巴黎运动会马球挑战赛), 与全球媒体合作，推动马球运动走向大众视野。其产品线涵盖男女时装、童装、鞋履、配饰及家居，以“经典、休闲、历久弥新”的风格与世界各地的消费者产生情感共鸣，并为190个国家和地区的消费者提供高品质生活方式体验。
Ecological Summit: Boundless Chain Integration, Jointly Embarking on the Future
生态峰会：链合无界，共启未来
The "Chain Union · Boundless" 2025 International Brands Ecology Summit is the first deep strategic linkage between ATG Group's four major brands, U.S. Polo Assn., DGG, JOCKEY, and LEE kids, with a simultaneous release of new products for Autumn-Winter 2025. It aims to respond to the dual opportunities of consumer upgrading, sports power strategy, and building a cross-brand and cross-domain ecological win-win pattern.
「链合·无界」2025国际品牌生态峰会是ATG集团整合旗下U.S. Polo Assn.、顶瓜瓜、JOCKEY、LEE童装四大品牌首次深度战略联动，同步发布2025秋冬新品，旨在响应消费升级与体育强国战略的双重机遇，构建跨品牌、跨领域的生态共赢格局。
Core highlights of the summit
峰会核心亮点
Super resources collaboration: Leveraging ATG Group's global retail network and digital tools, we assist Chinese franchisees in achieving the goal of "increasing regional market share" and promoting a leapfrog development from "going it alone" to "ecological symbiosis".
超级资源协同：依托ATG集团覆盖全球的零售网络与数字化工具，助力中国加盟商实现“区域市场占有率提升”目标，推动从“单打独斗”到“生态共生”的跨越式发展。
Chinese market: strategic focus, empowering growth
中国市场：战略重心，赋能增长
As a key pivot of ATG Group's global layout, the Chinese market has become a major growth engine of U.S. Polo Assn. Through the 'Regional Partner Symbiosis Program,' the brand has established a deep, localized cooperation network and continuously optimized consumer reach paths through digital marketing and precise data analysis. The holding of this summit signifies that the brand will start from Changzhou, deepen strategic collaboration with local partners, and accelerate the layout of omnichannel retail。
作为ATG集团全球布局的关键支点，中国市场已成为U.S. Polo Assn. 的增长引擎。通过“区域合伙人共生计划”，品牌已建立深度本土化合作网络，并借助数字化营销与精准数据分析，持续优化消费者触达路径。此次峰会的举办标志着品牌将以常州为起点，深化与本土合作伙伴的战略协同，加速全渠道零售布局。
The 135th Anniversary of U.S. Polo Assn. is not only a historic moment, but also a declaration for the future. By leveraging the ecological advantages of ATG Group and the vitality of the Chinese market, we aim to promote the global dissemination of polo culture and American fashion, allowing more consumers to experience the brand's classic value and innovative vitality.
U.S. Polo Assn. 135周年不仅是历史的回响，更是未来的宣言。依托ATG集团的生态优势与中国的市场活力，推动马球文化与美式时尚的全球化传播，让更多消费者感受品牌的经典价值与创新活力。”
About U.S. Polo Assn.
美国马球协会简介
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn.成立于1890年，是美国马球协会(USPA)的官方品牌，也是北美**的马球俱乐部和马球运动员协会。 目前在全球拥有1200多家线下门店及其它数千个分销点，业务体量已达数十亿美元，为全球190多个国家提供男士、女士和儿童的服装、配饰及鞋品。与美国的娱乐与体育节目电视网（ESPN）以及印度的星空体育（Star Sports）达成了具有历史意义的合作协议，如今，由美国马球协会赞助的多项世界**马球锦标赛得以播出，这也让全球数以百万计的体育爱好者首次有机会接触到这项激动人心的运动。
U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
根据《全球授权杂志》（License Global）的评选，美国马球协会（U.S. Polo Assn.）一直被列为全球**体育授权商之一，与美国国家橄榄球联盟（NFL）、美国职业篮球联赛（NBA）和美国职业棒球大联盟（MLB）齐名。此外，这个以运动为灵感的品牌因其在全球市场和数字化领域的增长而获得了国际认可，并屡获殊荣。作为一个取得巨大成功的全球品牌，美国马球协会不仅登上了《福布斯》（Forbes）、《财富》（Fortune）、《现代零售》（Modern Retail）和《智族 GQ》（GQ）等杂志，还出现在雅虎财经（Yahoo Finance）和彭博社（Bloomberg）等众多全球知名媒体的报道中。
For more information, visit uspoloassnglobal.com
如需了解更多信息，请访问uspoloassnglobal.com网站。
时间：2025年3月21日 09:00-18:00
地点：中国·常州
Time: March 21, 2025 09:00-18:00
Location: Changzhou, China
Contact：information@atgbrands.com
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